What happens when a business needs some external help to bolster its customer relationships? It turns towards a customer relationship management system or a CRM.
But does can a business choose the right-fit CRM from the sea of available options? Especially with no standard feature list to compare. And once the savior has finally been found, how does the management convince their teams to adopt it? And when the team is finally onboard after a few rounds of pleading and cajoling, how to make the most of the CRM? This section hopes to cover all of this and more.