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CRM Productivity

What happens when a business needs some external help to bolster its customer relationships? It turns towards a customer relationship management system or a CRM.

But does can a business choose the right-fit CRM from the sea of available options? Especially with no standard feature list to compare. And once the savior has finally been found, how does the management convince their teams to adopt it? And when the team is finally onboard after a few rounds of pleading and cajoling, how to make the most of the CRM? This section hopes to cover all of this and more.

B2B Buying Committee Mapping: Track Champions, Users and Approvers in CRM
CRM Basics

B2B Buying Committee Mapping: Track Champions, Users and Approvers in CRM

Updated On: October 7, 2026

A deal is rarely won by the person who takes your calls. Gartner research puts a typical B2B buying group at six to ten stakeholders, each arriving with four or five pieces of research they gathered on their own. Forrester’s State of Business Buying found that close to 89% of buying decisions cross more than […]

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Lost Deal Reason Codes: A Practical Taxonomy for Your CRM
CRM Basics

Lost Deal Reason Codes: A Practical Taxonomy for Your CRM

Updated On: October 7, 2026

Open the closed-lost report in most CRMs and you will find the same picture: forty percent price, thirty percent competitor, and a long tail of blanks. Nobody believes it, and nobody acts on it. The problem is not that reps are careless. It is that the lost deal reasons available to them were never defined, […]

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CRM Reports Every Sales Leader Should Track
Sales CRM

CRM Reports Every Sales Leader Should Track

Updated On: September 18, 2026

Sales teams don’t usually have a shortage of data. They have a shortage of clarity. Leads come from multiple channels, deals move through different stages and sales activities happen across calls, emails and meetings. Yet leaders can still struggle to answer a simple question: Are we on track to hit our targets? The right CRM […]

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WhatsApp CRM: The Future of B2B Customer Communication
Sales CRM

WhatsApp CRM: The Future of B2B Customer Communication

Updated On: September 11, 2026

Sending a detailed B2B email proposal only to watch it sit in a decision-maker’s unread inbox for days is a frustrating experience every sales team knows well. While enterprise deals traditionally rely on long email chains, scheduled Zoom calls, and formal slide decks, buyer behaviour has dramatically shifted. Today’s corporate buyers expect immediate responses, clear […]

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The Hidden Cost of Per-User CRM Pricing (And Better Alternatives)
CRM Implementation & Adoption

The Hidden Cost of Per-User CRM Pricing (And Better Alternatives)

Updated On: September 11, 2026

What looks like a small per-user CRM fee can become a very different number once your sales team grows. Add 20, 50, or 100 employees, and a pricing model that seemed affordable at five users can become a significant recurring expense. The issue is bigger than the monthly subscription. A 2026 CRM pricing report found […]

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How SaaS Companies Can Lower Customer Acquisition Cost Using CRM & AI
CRM Implementation & Adoption

How SaaS Companies Can Lower Customer Acquisition Cost Using CRM & AI

Updated On: August 27, 2026

Acquiring customers is becoming more expensive for SaaS companies, making customer acquisition cost (CAC) a critical growth metric. 2025 SaaS Benchmarks Report found that the most efficient SaaS teams recover CAC in 13 months or less, while payback periods can stretch much further as companies scale. Rising advertising costs, longer buying journeys, fragmented customer data, […]

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CRM Implementation Checklist: Everything You Should Do Before Going Live
CRM Implementation & Adoption

CRM Implementation Checklist: Everything You Should Do Before Going Live

Updated On: August 27, 2026

You’ve Bought a CRM. Are You Actually Ready to Go Live? Selecting a CRM is a major milestone, but it’s only the first step. The real challenge begins when it’s time to implement it. Many businesses expect immediate improvements, only to face messy customer data, low user adoption and sales teams reverting to spreadsheets because […]

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How to Capture IndiaMART Leads Automatically in CRM
Sales CRM

How to Capture IndiaMART Leads Automatically in CRM

Updated On: July 23, 2026

IndiaMART is one of India’s largest B2B marketplaces, generating nearly 800,000 enquiries every month and processing around 24 million business enquiries annually. For manufacturers, traders, and distributors, it offers significant opportunities but also intense competition, as a single enquiry is often shared with multiple suppliers.  Speed is critical, with studies showing that nearly 70% of […]

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Best CRM for EdTech Companies to Improve Enrollment
Sales CRM

Best CRM for EdTech Companies to Improve Enrollment

Updated On: July 23, 2026

Cracking a lead, particularly in the EdTech domain, is itself a tough nut to crack, as the buying journey for an online course or certification programme is highly competitive. Prospective learners compare multiple platforms, attend demo sessions, download brochures, and speak with several counsellors before making a decision. Without a structured CRM, many enquiries never […]

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