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CRM Productivity

What happens when a business needs some external help to bolster its customer relationships? It turns towards a customer relationship management system or a CRM.

But does can a business choose the right-fit CRM from the sea of available options? Especially with no standard feature list to compare. And once the savior has finally been found, how does the management convince their teams to adopt it? And when the team is finally onboard after a few rounds of pleading and cajoling, how to make the most of the CRM? This section hopes to cover all of this and more.

How SaaS Companies Can Lower Customer Acquisition Cost Using CRM & AI
CRM Implementation & Adoption

How SaaS Companies Can Lower Customer Acquisition Cost Using CRM & AI

Updated On: August 27, 2026

Acquiring customers is becoming more expensive for SaaS companies, making customer acquisition cost (CAC) a critical growth metric. 2025 SaaS Benchmarks Report found that the most efficient SaaS teams recover CAC in 13 months or less, while payback periods can stretch much further as companies scale. Rising advertising costs, longer buying journeys, fragmented customer data, […]

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CRM Implementation Checklist: Everything You Should Do Before Going Live
CRM Implementation & Adoption

CRM Implementation Checklist: Everything You Should Do Before Going Live

Updated On: August 27, 2026

You’ve Bought a CRM. Are You Actually Ready to Go Live? Selecting a CRM is a major milestone, but it’s only the first step. The real challenge begins when it’s time to implement it. Many businesses expect immediate improvements, only to face messy customer data, low user adoption and sales teams reverting to spreadsheets because […]

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How to Capture IndiaMART Leads Automatically in CRM
Sales CRM

How to Capture IndiaMART Leads Automatically in CRM

Updated On: July 23, 2026

IndiaMART is one of India’s largest B2B marketplaces, generating nearly 800,000 enquiries every month and processing around 24 million business enquiries annually. For manufacturers, traders, and distributors, it offers significant opportunities but also intense competition, as a single enquiry is often shared with multiple suppliers.  Speed is critical, with studies showing that nearly 70% of […]

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Best CRM for EdTech Companies to Improve Enrollment
Sales CRM

Best CRM for EdTech Companies to Improve Enrollment

Updated On: July 23, 2026

Cracking a lead, particularly in the EdTech domain, is itself a tough nut to crack, as the buying journey for an online course or certification programme is highly competitive. Prospective learners compare multiple platforms, attend demo sessions, download brochures, and speak with several counsellors before making a decision. Without a structured CRM, many enquiries never […]

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CRM with Built-in WhatsApp: Why a Native WhatsApp CRM Helps Sales Teams Convert More Leads
Sales CRM

CRM with Built-in WhatsApp: Why a Native WhatsApp CRM Helps Sales Teams Convert More Leads

Updated On: July 23, 2026

Out of all the Meta channels, WhatsApp sits at the top of the heap. It’s where customers live, chat, and make impulse purchases. The competition for attention on WhatsApp has gone through the roof. Prospects get nudged, reminded, and re-engaged across messages until they decide. The sales team has hit upon a gold mine in […]

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How Kylas CRM is Revolutionizing the Education Industry Across Every Admission Touchpoint
CRM Implementation & Adoption

How Kylas CRM is Revolutionizing the Education Industry Across Every Admission Touchpoint

Updated On: May 7, 2026

A sharp look at why admissions break despite high lead volumes and how fixing the system changes everything. This blog walks through every stage of the student journey and shows how Kylas CRM connects data, automation, and engagement to turn enquiries into predictable admissions through smarter lead management and structured workflows. Every admission season begins […]

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How Agentic Is Transforming B2B Sales with CRM Solutions
CRM Basics

How Agentic Is Transforming B2B Sales with CRM Solutions

Updated On: March 10, 2026

In the highly competitive world of B2B sales, businesses are facing greater challenges than ever before. Sales cycles are longer, customer expectations are higher, and the pressure to stay ahead of the competition is relentless. To thrive in 2026 and beyond, B2B sales teams need more than just basic CRM tools—they need an intelligent, automated, […]

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How WhatsApp + Kylas CRM + AI is the Future of Sales
blog

How WhatsApp + Kylas CRM + AI is the Future of Sales

Updated On: December 24, 2025

By Vikram Kotnis, Founder & CEO of Kylas

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The Modern Admissions Stack: How CRMs, Payment Gateways, and Calendly Work Together
CRM Implementation & Adoption

The Modern Admissions Stack: How CRMs, Payment Gateways, and Calendly Work Together

Updated On: November 13, 2025

Over the past few years, the admissions process in education has changed more than it did in the previous two decades. Institutions have moved from paper-based forms to digital applications, from in-person counselling to virtual meetings, and from manual payments to online gateways. But while each of these tools has modernized a part of the […]

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