A CRM system stores all customer information in one place and makes it accessible to all departments. Different departments can view a complete history of customer interactions, preferences, and feedback and make informed decisions to avoid miscommunication. Team members across different departments can add notes and updates, assign tasks, and track performance using a CRM.
You can also create workflows to automate tasks such as task assignments across departments and ensure that information flows smoothly across departments. Additionally, when your teams have access to all customer information and past interactions, they will be able to provide more personalized and efficient customer service.