Sales pipeline management in CRM refers to the process of organizing, tracking, and managing sales opportunities as they move along the stages of the sales process. A typical sales pipeline consists of various stages, such as organizing, tracking, and managing.
With the help of sales pipeline management in CRM, businesses can:
Stay organized with clearly defined stages and track the status of each lead.
Forecast their sales and revenue.
Improve their efficiency as they can focus their efforts on qualified leads.
Make better decisions about allocating their resources and prioritizing the right sales opportunities.
Identify potential risks and bottlenecks in the sales process.