“Why am I not getting the leads I want?”
Is faster lead conversion the one burning concern that keeps you, a small business owner, up at night?
We’re going to answer that for you. But first, let’s find out what lead conversion is.
What is Lead Conversion?
Lead conversion rate is defined by the percentage of people who take the desired action or CTA. It could be buying the product, signing up for the newsletter, or software, or attending a webinar.
Where Does Lead Conversion Fall Short?
As a small business, you must have faced these challenges where sales are concerned:
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- How to attract the right set of audiences to your products and services?
- How to convince those people to purchase for achieving quicker lead conversion?
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In fact, according to CSO Insights, ‘68% of businesses report struggling with lead generation.’
Lead conversion for a small business is not easy. However, once you identify the challenges of lead conversion, you can easily develop a strategy to improve it. For this, sales CRM software for small businesses can help you streamline and optimize the overall sales experience.
The Importance of CRM Software for Improved Lead Conversion
Generating qualified leads can be challenging! With Kylas, identify the right sales opportunities to increase your chances of success.
A sales CRM manages all the interactions with your present and future customers.
About 46% of sales teams reported extensive use of CRM software. Besides, it also proves a correctly implemented CRM can yield an ROI of circa 45% on every dollar invested.
Now that we have gauged how effective sales CRM software is, let us understand how a sales CRM for small businesses can increase lead conversion, thus, improving the sales of an organization.
How does Sales CRM Software Help in Effective Lead Conversion?
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A CRM can help small businesses generate leads and convert their potential leads into long-term customers. It not only eases the sales team’s work by managing the customer’s data, but also helps them build a relationship with the customer.
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A sales CRM automates the entire sales process. It also ensures that the demos, calls, meetings, and even revenues aren’t falling through the cracks.
With an easy-to-use CRM, salespersons can perform various activities. It includes filtering out unqualified leads, improving your sales funnel, following up at regular time intervals and segmenting your audiences.
Here’s more on what a sales CRM can do to boost lead conversion rates for small businesses
1. Store Useful Data About the Lead
Having sales CRM software keeps the salesperson ready with useful information about the lead.
Once a lead enters the sales cycle in a CRM, the lead’s profile is populated with valid information. It includes their job title, company name, and company details among others.
This makes sure your sales team doesn’t have to spend a lot of time and effort on research.
The CRM also guides the lead through a streamlined pipeline. Therefore, allowing them to save significant information and progress about the lead. Moreover, a sales CRM maintains the sanity of data and allows you to do a thorough analysis of that data along the way.
2. Lookout for better Qualified Leads
Organizing leads is one of the most important tasks that help to increase the conversion rate.
Sadly, 61% of B2B marketers find generating high-quality leads one of their toughest challenges.
When unqualified leads are put on top of the purchase funnel, it doesn’t lead to any purchases.
Sales CRM software is useful here as it can determine accurate data of qualified leads by removing duplication. Besides this, a CRM also moves all the potential leads to the next stage in the pipeline.
3. Respond to the Qualified Lead on Time with CRM System
By tracking the progress of sales through the pipeline stages you have created; you can respond to the qualified lead on time.
A sales CRM software like Kylas helps sales managers keep a watchful eye on the sales cycle. It also fixes any issues in the sales process to improve the business.
With Kylas CRM, you can supervise each stage of the lead conversion process to understand what is working and what is not.
A CRM also enhances your team’s productivity. Apart from this, it helps sales managers track their team’s performance with the sales of the company.
4. Monitoring leads with Follow-up Emails and Texts
For an efficient follow-up sales process, a good CRM must help track leads, allow scheduled emails and calls as follow-ups to the warm leads at well-thought-out and regular intervals.
Let’s take a use case where a prospect has shown interest, attended a Demo, but is yet to make a buying decision.
In this case, firstly, the person you have given a Demo of your product is not the final decision maker. Secondly, he needs to consult with his superiors before taking a call.
Although you want to give them enough time (say, 4-5 days) to think, you must keep the lead nicely warmed up. Here, you can automate an email with more information about your product that will act as a good follow-up.
Not only that, the salesperson may set automation functions for specific tasks, take notes of every detail, and set reminders for a follow-up to be performed at a specific time.
Moreover, with real-time notifications to the sales reps, the sales CRM can help monitor various stages in the sales funnel and classify prospects from leads to won deals.
5. Maintain Records of Everything
Use CRM to manage tasks and timeline, maintain a record of follow-ups, and reminders, make notes on calls, create an automated structured workflow, and adds calendar links to schedule meetings.
When it comes to responding to the leads, it is a good idea to use various communication methods, along with the sales negotiation tactics your sales reps must use. This will definitely create a more substantial brand presence in your customer’s minds.
6. Timely Collaboration
Through a CRM system, the sales team members can collaborate, share data and keep relevant personnel informed with the latest information.
This reduces errors and confusion significantly. Since the CRM systems store all the relevant information and share it across the team, everyone is updated and alerted about the sales progress.
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7. Generate Automatic Reports to Improve Lead Conversion
CRMs help in data integrations that help to generate automatic reports. These reports help make effective decisions for an organization visible in long-term profitability and customer satisfaction.
For example, Kylas sales CRM provides its users with some off-the-shelf lead and deal reports which enable them to track the performance of their sales team.
Storing a huge database of leads, connecting with the prospects through various methods of communication, and staying updated on when to do the follow-up – all these tasks can be overwhelming.
So much information needs to be organized if you do not want to goof up and suffer the loss of business. If you think, you can manage all this by yourself, it’s time to think again and look for a solution.
So, how to ensure that the maximum number of leads is converted into sales?
An easy-to-use sales CRM software like Kylas is the answer!
Get the help of the Kylas sales CRM to organize and monitor the web behaviour of the leads and then analyze the reports. But that’s not all.
With Kylas, you can help the customers implement CRMs so they can be more productive.
With all this and more, Kylas CRM helps you to gauge the effectiveness of the strategies used and convert leads into sales. To help you, here you may find the definitive guide to CRM software.
Contact us now if you want your small business to scale with the right blend of CRM support, expertise, and see your revenue and ROI skyrocket.
