Updated On: 13 Jan, 2026
Ever since the concept of sales came into existence, customer relationship management has been a regular practice. Maintaining customer relationships is a proven method for increasing the number of sales.
Now that every business has realized that the success of their results depends on the behavior of their customers. They are moving from traditional methods to modern techniques to make every piece of customer data count. They are using CRM tools to optimize their efforts and meet the diverse needs of their customers.
However, with a number of options available on the market, finding the best CRM software in India is no less than a daunting task. That’s why we have decided to help you with a curated list of the best CRM tools in India based on their features, usage, pricing, and overall performance. Keep reading to find out what they are.
Whether you are a small start-up or a renowned enterprise, the CRM software you choose must fit your unique business requirements. Let’s take a look at our curated CRM tools list that will help you make an informed decision.
Kylas is an enterprise-grade sales CRM software that is uniquely designed and engineered for growing businesses. It helps businesses of all sizes, small and medium, streamline their sales efforts, engage with customers effectively, and grow faster.
It is built and priced for collaboration and allows businesses to onboard unlimited users and work seamlessly with their entire team on board. Kylas is user-friendly and offers a full stack of features, including customizable pipelines, sales reports, tasks, and reminders, integrations with third-party tools, and much more.
This easy-to-use sales CRM tool is beginner-friendly and designed to help businesses manage leads, prioritize the data, and maintain better customer relationships. It has been ranked among the Top 5 CRM Software for Growing Businesses on Capterra.
Salesforce is a globally recognised CRM platform that helps businesses manage customer data, sales operations, and marketing activities at scale. It is widely used by mid-sized and enterprise organisations to manage complex sales processes.
The platform offers advanced analytics, automation, and extensive integrations, making it suitable for businesses with mature sales operations and long-term scalability needs.
Pipedrive is a sales-focused CRM designed to help teams visualise and manage deals efficiently. It is known for its intuitive pipeline view and ease of use.
It is particularly popular among small and mid-sized teams that want a straightforward CRM without heavy complexity.
LeadSquared is a CRM and sales automation platform focused on high-velocity sales teams. It helps businesses capture, nurture, and convert leads through structured sales workflows.
It is widely used in industries such as education, real estate, BFSI, and healthcare.
Zoho CRM provides a comprehensive view of your entire sales cycle and pipeline. It helps businesses of all sizes manage their customer relationship lifecycle. It serves as a single business system for sales, marketing, customer support & service, and inventory management.
Insightly is a CRM designed for small and mid-sized businesses that want combined CRM and project management capabilities. It works well for teams using Google Workspace.
Monday.com CRM is built on Monday Work OS and focuses on visual workflows and customisation. It is best suited for teams that already use Monday.com for operations.
Freshsales is a CRM by Freshworks that focuses on AI-driven insights, automation, and ease of use. It helps sales teams manage leads efficiently and improve productivity.
EngageBay is an all-in-one CRM platform offering tools for sales, marketing, and customer support. It is positioned as an affordable alternative for small businesses looking to scale.
SugarCRM is a flexible CRM platform designed for businesses that need deep customisation and advanced sales automation.
There are numerous benefits of using CRM tools for businesses of any size. Let’s take a look at what they are:
A CRM tool helps businesses understand their customers by collecting and organizing data on their preferences, behaviors, and interactions. This data allows businesses to deliver targeted services, personalize communication, and build strong relationships with their customers.
CRM systems help businesses track leads, opportunities, and sales activities. These further help salespeople put their sales efforts in the right direction, follow up with the leads more effectively, and close deals faster.
With the help of CRM software in India, businesses can easily segment their customer base as per certain criteria such as demographics, interests, and purchase history. The segmentation helps in creating targeted marketing campaigns that are more likely to improve conversion rates and ROI.
As the best CRM software in India centralizes customer data and automates redundant tasks such as email communication, data entry, and scheduling follow-ups, it frees up salespeople and allows them to focus on selling activities.
A CRM provides businesses with real-time insights into market trends, customer behavior, and sales performance. Also, managers can easily analyze reports and dashboards, identify opportunities, address challenges, and make better decisions towards growth.
Overall, a CRM tool simplifies a lot of business tasks and even takes up some of them to improve business sales and customer relationships..
When it comes to choosing the best CRM software in India, a lot of things matter, such as your specific needs, goals, and budget. Here are a few tips that will help you make the right decision.
When you have clear business requirements and objectives in mind, you can easily determine the specific functionalities you need from a CRM tool, such as marketing automation, customer service management, scalability, analytics, and reporting, etc. Consider both your current needs and future growth plans to make the right choice.
You must conduct thorough research to identify the best CRM software that aligns with your requirements. Check online reviews and take recommendations from your acquaintances to shortlist a few options. Compare features, reviews, and other CRM capabilities to choose a good option for your needs.
You must check the user interface and overall user experience of each CRM software you come across. Always choose a CRM that is intuitive and will be easily adopted by your team. Look for options such as mobile accessibility, customization, and ease of integration with your current workflows and applications.
Your relationship with your CRM vendor must not end after you have made the purchase. Instead, your CRM vendor must provide you with consistent and reliable customer support and training whenever the need arises. Look for CRM software that comes with a wide range of tutorials, comprehensive training resources, documentation, ongoing customer support, etc.
You must always take advantage of the free trials and demos offered by your CRM vendors to test the software firsthand. This way you can explore the features, functionality, and usability of the CRM platform in a real-world scenario and then make a commitment.
Every business has a unique set for a CRM tool. But ideally, your CRM must offer the following:
Always create a list of the features that you need before starting with your search.
No matter what your business requirements are, at the end of the day, choosing the best CRM software in India isn’t that tough. You just need a clear vision of your needs and the type of customers you are dealing with.
As mentioned in the list, Kylas is truly a great sales CRM that offers a plethora of features that fit every business’s needs. What’s better is that you can customize the CRM as per your needs and make the most out of your investment.
The best CRM software in India in 2026 depends on your business size and needs, but platforms like Kylas, Salesforce, and Zoho CRM are widely preferred for their reliability, features, and scalability.
You should choose a CRM based on your team size, budget, ease of use, automation needs, integrations, and how well it aligns with your sales process.
Kylas stands out for its flat pricing with unlimited users, strong sales automation, ease of use, and features designed specifically for growing businesses.
Most leading sales CRM tools in 2026 offer automation features, but the depth and flexibility of automation vary across platforms and pricing tiers.
Shagun is a content marketer at Kylas, extremely well-versed in all things Marketing. She works closely with the sales team to create best-in-class content for our readers. Her experience combined with her thorough research skills makes all her blogs very in-depth and insightful. In her leisure time, Shagun enjoys hiking, gardening, and immersing herself in music.
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