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Sales Effectiveness

When you think of sales, what comes to your mind? Do you imagine a motivated deal closer or a jaded salesperson trying to reach grumpy customers with cold calls or emails? Or maybe you imagine a sales guru giving young executives the “sell me this pen” spiel.

Whatever be your imagination, the reality is that we are all salespeople and the only difference is the goods we are trying to hawk. Our sales effectiveness section is designed for all of you. But particularly for growing businesses whose business demands that they not just close but exceed their targets.

How to Adopt Consultative Selling to Boost Small Business Growth
Sales Effectiveness

How to Adopt Consultative Selling to Boost Small Business Growth

Updated On: November 17, 2020

Success in the B2B segment revolves around building lasting relationships with customers. Without these relationships, you run the risk of losing your customers to the competition. It may surprise you to know that, “…only 29% of B2B customers are fully engaged — that is, emotionally and psychologically attached to the companies they do business with. […]

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Sales Reporting to Help Sales Managers and Teams Maintain Line of Sight
Sales Effectiveness

Sales Reporting to Help Sales Managers and Teams Maintain Line of Sight

Updated On: November 4, 2020

For the salesperson, the goal is a straight line between them and the customer. Their job is to engage prospects and guide them through the sales cycle, from nurturing to consideration and decision-making, and eventually close the sale. For sales managers, though, the goal is not a straight line. They have to invest a significant […]

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Get Started for the Next Quarter With a Quarterly Sales Review
Sales Effectiveness

Get Started for the Next Quarter With a Quarterly Sales Review

Updated On: October 26, 2020

A quarterly business review (QBR) is an opportunity for sales representatives and management to analyze and discuss the sales performance of the previous quarter. This review evaluates sales performance, and areas of improvement identifies bottlenecks and helps devise actionable tactics for improving future performance. A QBR is a systematic process involving immense introspection, effort, and […]

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How to Navigate Prospecting & Top-of-The-Funnel Marketing as a Sales Professional
Sales Effectiveness

How to Navigate Prospecting & Top-of-The-Funnel Marketing as a Sales Professional

Updated On: October 22, 2020

Outbound sales may have lost some of its popularity in recent years, but by no means is it dead – just evolved – just evolved. Not everyone has large marketing & sales departments with clearly demarcated roles and often, you’ll find, prospecting is a part of your function as a sales professional. You might be […]

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Why an Elevator Pitch is the Most Important Tool for Any Business? How to Create a Good One?
Sales Effectiveness

Why an Elevator Pitch is the Most Important Tool for Any Business? How to Create a Good One?

Updated On: October 16, 2020

An elevator pitch is what gives a business an invitation to a second conversation. A common misconception is to create the pitch to focus solely on making sales. However, the delivery should revolve around having an empathetic, passionate, and appealing conversation about the business. Through this, there is the creation of a potential long-lasting network […]

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Sales Psychology for Rookies & How to Improve Your Sales Skills
Sales Effectiveness

Sales Psychology for Rookies & How to Improve Your Sales Skills

Updated On: October 12, 2020

We’re sure you’ve heard the phrase “the art of selling”. But have you ever wondered why there’s no straightforward formula to closing a deal or converting a lead into a customer? Any field that has to do with persuasion requires a deep understanding of people and their psychology…that is why you’ll see that the best […]

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Demand Generation 101 for Sales Professionals
Sales Effectiveness

Demand Generation 101 for Sales Professionals

Updated On: October 1, 2020

As you see the words ‘demand generation’ you’re probably thinking, “Wait a minute. Won’t the Marketing Team be helping me in this?” When it comes to demand generation, collaboration between marketing and sales is key – as a salesperson, you need to be well acquainted with the concept so you can do justice to your […]

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How to Motivate Your Sales Team Remotely?
Sales Effectiveness

How to Motivate Your Sales Team Remotely?

Updated On: September 23, 2020

We definitely didn’t start this calendar year expecting to be cooped up at home, chasing vastly different sales targets and challenges than earlier. Almost every industry took a hit with COVID-19, and sales always face significantly tougher challenges in this environment. The pressure of drumming up business and chasing closures while the economy plummets is […]

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6 Sales Productivity Tips You Need to Beat the Monday Blues
Sales Effectiveness

6 Sales Productivity Tips You Need to Beat the Monday Blues

Updated On: September 22, 2020

No one is exempt from Monday blues; no matter how much you love your job, sometimes that start-of-the-week feeling just brings you down. People are up to 30% less productive on a Monday and which means they only manage 3.5 hours of work throughout the day. We realized, though, that a sure-shot way to beat […]

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