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Sales Effectiveness

When you think of sales, what comes to your mind? Do you imagine a motivated deal closer or a jaded salesperson trying to reach grumpy customers with cold calls or emails? Or maybe you imagine a sales guru giving young executives the “sell me this pen” spiel.

Whatever be your imagination, the reality is that we are all salespeople and the only difference is the goods we are trying to hawk. Our sales effectiveness section is designed for all of you. But particularly for growing businesses whose business demands that they not just close but exceed their targets.

Sales Negotiation- The Art and the Science Behind Every Winning Story
Sales Effectiveness

Sales Negotiation- The Art and the Science Behind Every Winning Story

Updated On: April 13, 2021

“When I first started negotiating, I thought of negotiating like a boxing match. My objective was to defeat the other person. Actually, my objective was to soundly defeat the other person.”  This is how Paul S Goldner and Peter McKeon describe sales negotiations in their book ‘Red-hot Sales Negotiation.’ Sales negotiation is often perceived as […]

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B2B vs B2C Selling Techniques (and What One Can Learn from The Other)
Sales Effectiveness

B2B vs B2C Selling Techniques (and What One Can Learn from The Other)

Updated On: April 2, 2021

As an organization leader or Sales Manager, you need to be aware of both B2C and B2B selling techniques, so you know what works for your product and you can use the best approaches in the book to meet your sales targets. After all, the market is always evolving and sales strategies need to stay ahead of the curve.

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5 Powerful Sales Management Techniques for Sales Managers
Sales Effectiveness

5 Powerful Sales Management Techniques for Sales Managers

Updated On: March 26, 2021

“A good boss is better than a good company. A good boss will discipline you, train you, develop you.” – Jack Ma In any company, a sales manager is the captain of the crew, the leader of the ring, the conductor of the orchestra.   If you’re looking to take your skills as a sales manager […]

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The Best Sales Motivation Techniques You Need to Know
Sales Effectiveness

The Best Sales Motivation Techniques You Need to Know

Updated On: January 29, 2021

“Stress in Sales is not just a local phenomenon, it’s not a blip in the system and it’s not more likely to appear in one sector over another. Stress in sales is real, it’s shrouded by stigma and self-stigma, as the results reveal.”  – Dr. Zoë Douglas-Judson in ‘Stress in Sales’ Everyone in Sales knows about quotas. […]

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All About Sales Forecasting (And How to Do It Effectively!)
Sales Effectiveness

All About Sales Forecasting (And How to Do It Effectively!)

Updated On: January 18, 2021

“The man who is prepared has his battle half fought” – Miguel de Cervantes  Sales Forecasting is a crucial input to not only the Sales Planning process but also the overall business planning. Sales forecasting might sound quite intimidating, but it all comes down to a simple matter of well-defined processes. The process of sales forecasting is […]

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The Ultimate Guide to Sales Motivation
Sales Effectiveness

The Ultimate Guide to Sales Motivation

Updated On: January 14, 2021

“Keep yourself positive, cheerful and goal-oriented. Sales success is 80% attitude and 20% aptitude.” – Brian Tracy  You’ll find numerous such quotes online, encouraging and motivating salespeople. Because ensuring your sales team’s motivation is that important for growth! Your sales team is one of your strongest assets that directly impact your revenue – ensuring they’re […]

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How to Create a Sales Strategy to Boost Small Business Sales?
Sales Effectiveness

How to Create a Sales Strategy to Boost Small Business Sales?

Updated On: January 6, 2021

Every business has a sales strategy, whether you know it or not – it’s not an approach that’s only reserved for well-established businesses. Every founder has once sat at a table and thought about how best to sell his product or service in the market, and how best to ensure its success. …Was that just […]

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What Is a Sales Funnel and How to Best Navigate One?
Sales Effectiveness

What Is a Sales Funnel and How to Best Navigate One?

Updated On: December 18, 2020

Every purchase has a ‘buying journey’. Think about the last time you made a purchase – an electronic appliance, perhaps, or even just a new mouthwash you hadn’t tried earlier. You most probably looked for it online (‘Best TVs in 2020’, or ‘alcohol-free mouthwash’) before you came across one particular product that piqued your interest. […]

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What Is the Best Sales Motivation Approach? A Carrot, a Stick, or the Mind?
Sales Effectiveness

What Is the Best Sales Motivation Approach? A Carrot, a Stick, or the Mind?

Updated On: November 23, 2020

Ensuring that your Sales Team is performing at its peak and maintaining its motivation levels is a constant challenge for any sales manager or business owner. Sales Motivation is a fundamental problem for Growing Businesses in a competitive market environment. Because of the hyper-competitive nature of the global marketplace that we find ourselves in, having […]

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