“When I first started negotiating, I thought of negotiating like a boxing match. My objective was to defeat the other person. Actually, my objective was to soundly defeat the other person.” This is how Paul S Goldner and Peter McKeon describe sales negotiations in their book ‘Red-hot Sales Negotiation.’ Sales negotiation is often perceived as […]
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As an organization leader or Sales Manager, you need to be aware of both B2C and B2B selling techniques, so you know what works for your product and you can use the best approaches in the book to meet your sales targets. After all, the market is always evolving and sales strategies need to stay ahead of the curve.
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“A good boss is better than a good company. A good boss will discipline you, train you, develop you.” – Jack Ma In any company, a sales manager is the captain of the crew, the leader of the ring, the conductor of the orchestra. If you’re looking to take your skills as a sales manager […]
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Let’s start with some introspection- Have you deep-dived into customer success as a concept and not just as a team or department? Customer success isn’t about hiring a team and leaving them to field calls from customers who have a query or a problem – that’s simply a customer support team; not one that makes […]
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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.” – Lawrence Bossidy, Former COO of GE One of the biggest mistakes small businesses make is to build a team that’s all kinds of wrong for the goals they want to […]
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Have you noticed how crowded the product world is today? Pulling in newer prospects – and newer companies – is just tougher than it was a couple of decades ago. That’s because the two main types of marketing taken up by B2B companies are the same as those used by B2C companies- Mass marketing– TV, radio, streaming services and so on Targeted marketing– Using digital platforms’ precise […]
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So many CEOs, Business Heads, and Sales Managers spend weeks shortlisting sales CRM software, comparing features, and considering cost implications- all to choose the right sales CRM tool and maximize return on investment. Here’s what your worst-case scenario is, though- Firstly, you choose a great sales team CRM and opt for a value-driven yearly subscription. Secondly, you spend most of that year trying to get your […]
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Many of us have dreamt of starting our own business and making it a household name. We look up to successful entrepreneurs like Steve Jobs, Jeff Bezos, Jack Ma, and Elon Musk who have made it big. Quite often, though, we forget that they started as small business owners before becoming industry disruptors. Many small […]
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“Stress in Sales is not just a local phenomenon, it’s not a blip in the system and it’s not more likely to appear in one sector over another. Stress in sales is real, it’s shrouded by stigma and self-stigma, as the results reveal.” – Dr. Zoë Douglas-Judson in ‘Stress in Sales’ Everyone in Sales knows about quotas. […]
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