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Latest Articles

What Are Web Forms and How Can They Help Me Generate Leads?
Marketing

What Are Web Forms and How Can They Help Me Generate Leads?

Updated On: September 17, 2021

Web forms make the digital world go round. Let’s think like a user/consumer for a second, about all the activities you may undertake on a website: You may enquire about a service, buy a product, ask a question about a product, download a paper/freebie, log in to use a service/app, and so on. All of […]

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How is Channel Sales a Fitting Sales Strategy for Your Business?
Sales Strategy

How is Channel Sales a Fitting Sales Strategy for Your Business?

Updated On: September 14, 2021

@media only screen and (max-width: 700px){ .img-full-mob{ width:100% !important; height:100% !important; } } If you’re looking to take your product to market, you’ve probably already done this one simple act. Strategized and brainstormed about all the possible channels that would be cost-effective and profitable for you to launch your product, bring in maximum revenue, and […]

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How to Set SMART Sales Targets for Your Team and Achieve Them?
Sales Effectiveness

How to Set SMART Sales Targets for Your Team and Achieve Them?

Updated On: September 2, 2021

This is a detailed write-up on how to set SMART sales goals and what does it take to achieve them.

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How to Produce Powerful Content for Every Sales Funnel Stage?
Sales Effectiveness

How to Produce Powerful Content for Every Sales Funnel Stage?

Updated On: August 31, 2021

“Selling is really about having conversations with people and helping improve their company or their life” - Lori Richardson Gone are the days when “content” applied to a few flyers, product brochures, and manuals distributed to prospects and customers. Today, content is used to create experiences across the sales funnel, starting right from the consumer […]

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The Ultimate Guide to Acing Sales Promotion & Closing Deals Like a Rockstar
Sales Strategy

The Ultimate Guide to Acing Sales Promotion & Closing Deals Like a Rockstar

Updated On: August 24, 2021

It’s almost the festive season – are you ready for the sales? Amazon Prime Day, The End of Reason Sale, and Black Friday; are all terms we’re familiar with because we log on in a heartbeat to make our purchases (either something we’ve been eyeing for a while or something we choose impulsively). They are […]

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7 Stages of Sales Pipeline Every Small Business Should Understand
Sales Strategy

7 Stages of Sales Pipeline Every Small Business Should Understand

Updated On: August 13, 2021

Whether you operate in B2B or B2C, reaching your sales targets takes humongous efforts. Sales reps work through various stages of a sales pipeline day in and out to close a deal. Now, you may want to ask what a sales pipeline is. If you go by the textbook definition, a sales pipeline is a […]

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How to Use WhatsApp as an Effective Small Business Marketing Tool?
Marketing

How to Use WhatsApp as an Effective Small Business Marketing Tool?

Updated On: July 16, 2021

2 billion. That’s the number of users on the popular messaging app WhatsApp, as of 2020. In 2021, especially with the pandemic still raging on, the app has become a popular platform for small business marketing and generally reaching out to customers, especially for homegrown small businesses. But, in case you’re still not on board with the idea, allow […]

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Media Plan and Why It Is Important for Small Business Marketing
Business Growth

Media Plan and Why It Is Important for Small Business Marketing

Updated On: July 2, 2021

“If you build it, you may still need Google AdWords.” – Jennifer Mesenbrink  A twist on the popular movie dialogue ‘If you build it, they will come’, this quote aptly highlights the importance of advertising today. With the number of brands, products, and services being put in front of people, it’s fallacy to assume that all you […]

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Market Segmentation: A Complete Guide for Small Businesses
Business Growth

Market Segmentation: A Complete Guide for Small Businesses

Updated On: June 25, 2021

For small business growth, when you first put your marketing or sales function into gear, you’re usually faced with a blank slate – and that can be scary.   Where do you get started? How do you reach out to people and say “hey, check out our product!”?  Setting up social media accounts, getting a website ready, running advertising campaigns, and […]

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