According to the World Bank, small businesses represent about 90 percent of all global businesses and more than 50 percent of the global workforce. In addition, SMEs in emerging and formal markets create 7 out of 10 jobs. Although their cumulative contribution is small compared to larger global enterprises, they help create new work opportunities, […]
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Let’s begin with a few questions- Don’t worry, either way, we’ve got you covered. We’re going to talk about how small businesses can ensure CRM adoption right from when the selection process starts till after the CRM implementation is done. But first, let’s address the most important question- Is CRM Adoption Even That Big a Deal? All of us have thought about this at some point when […]
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“The man who is prepared has his battle half fought” – Miguel de Cervantes Sales Forecasting is a crucial input to not only the Sales Planning process but also the overall business planning. Sales forecasting might sound quite intimidating, but it all comes down to a simple matter of well-defined processes. The process of sales forecasting is […]
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“Keep yourself positive, cheerful and goal-oriented. Sales success is 80% attitude and 20% aptitude.” – Brian Tracy You’ll find numerous such quotes online, encouraging and motivating salespeople. Because ensuring your sales team’s motivation is that important for growth! Your sales team is one of your strongest assets that directly impact your revenue – ensuring they’re […]
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An Agile Mindset lies at the core of any Agile organization. When an organization becomes truly Agile, it gains capabilities to deliver quick and continued value to its customers. Consequently, the organization also gains the ability to innovate at scale. We have been reading about Agile Methodology and Agile mindsets for some time now. And it’s natural that we […]
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Every business has a sales strategy, whether you know it or not – it’s not an approach that’s only reserved for well-established businesses. Every founder has once sat at a table and thought about how best to sell his product or service in the market, and how best to ensure its success. …Was that just […]
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“Continuous learning is the minimum requirement for success in any field.” – Brian Tracy ‘Eagerness to learn’ and ‘thirst for growth’ are two of the main qualities we look for when we’re hiring at Kylas. We know that if the people in any organization – those same people that are dedicating their days with you toward a common dream […]
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Congratulations! Just by reading this guide for Small Business Marketing strategies, you’re a step ahead of others in your position. Most small business owners skip the market research step in their product development journey. Market research takes time, effort, and patience. More importantly, it brings up results that can help you step back and double […]
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Lead generation always seems trickier for small businesses. With limited budgets, minimal brand awareness, and a close-knit customer base, small businesses often feel like they’re in a catch-22 situation when it comes to generating leads and drumming up business. If you’ve found yourself wondering how to go about generating leads for your small business, allow […]
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