What is a Sales CRM Software?
Simply put, sales CRM software is a tool that helps businesses capture and organize customer details, manage all interactions with them, and nurture customer relationships.
CRM tools help build relationships with customers and drive business growth in the process.
Over the past two decades, sales CRM software has evolved and become a key technology facilitator for business growth. CRMs today are much easier to adapt to, implement, and afford than earlier.
The goal of Sales CRM Software is to help drive business growth by
- Helping create new relationships, and
- Helping improve customer retention.
What Are the Benefits of Sales CRM Software?
The best Sales CRM software help sales teams focus on customer satisfaction and address their pain-points by matching them to products and services on offer.
Here are the key benefits that a sales CRM software provides:
How Does a Sales CRM Software Work?
Sales CRM software collate, segregate, and analyze information from multiple channels like lead forms on websites and landing pages.
Often, lead details are also manually fed into the system by salespersons. Access to such varied but relevant information in one place helps the sales team focus better, do more and close more deals faster.
Critical Sales CRM features include:
Lead Management System
As the name suggests, LMS is the first step of any sales process, helping sales teams drive leads towards conversion.
Often illustrated as a funnel, an LMS features lead generation, opportunity identification, lead nurturing, and conversion.
As leads pass through the funnel, unqualified leads get discarded from the process, and the sales team is left with legitimate leads.
Deals, Contacts & Companies Management
Analyze the client value and the win probability, convert and segregate leads into Companies, Contacts, and Deals.
Salespersons can access all customer information by using filters for targeted campaigns.
Once a lead is contacted and deemed an opportunity, the lead is then made into a company, contact, or even a deal.
The true value of a CRM can be realized when you are able to capture relevant data at all critical points and feed insights into the business.
In fact, clean data results in better insights which lead to better decision-making and faster growth. The net benefit is improved customer acquisition and retention.
Sales Pipeline Management
Sales Pipeline Management allows you to create multiple pipelines with multiple stages for multiple products or services, customizable to your business requirements.
Moreover, salespersons and managers can view their sales performance at any time.
Closing a deal involves a lot of collaborative work with your team like…
- preparing a sales pitch,
- sharing ideas continuously,
- identifying trends, and
- making changes wherever necessary for better identification of customer needs & pain-points.
Collaborative features such as Task Management, Notes & Comments, Notifications & Reminders, and Delegate or Share Tasks can help your team stay organized and work together effectively.
Customer Reports & Insights
Data-driven analysis and reports help users to gain an insight into how the business is performing.
It tells you how your sales performance is, gives you a clear view of the sales performance at a team and an individual level, and forecasts trends. Sales CRM software often provide out-of-the-box and custom reports.
Data Management & Security
We understand that data is one of the most critical aspects of any business. Hence, it is equally important that CRM tools keep your data safe and secure.
Most CRM tools offer varying levels of access to your team members depending on their function, role, and need. This can be easily determined by configuring ‘sharing’ rules in the sales CRM tool settings.
Cross-platform & Device Usability
Sales teams need quick access to all relevant information at the workplace, on-the-go and at home.
An easy-to-use CRM mobile app makes it convenient for users to access all their data, and stay updated with tasks and notifications on-the-go.
Do You Need a Sales CRM Software?
Simply put, a Sales CRM software helps improve sales.
Irrespective of the product or service sold, industry or niche, size of the business or tickets, every business today needs a sales CRM software.
However, we need to highlight the fact that all businesses are not made equal. That is, small businesses face unique challenges when compared to enterprises, in terms of-
- Affordability & user limitations
- Access to full-stack feature-set
- Customization and technical assistance
- Business expertise
- Lower priority compared to enterprise clients
- Product implementation and adoption challenges
Besides, small businesses cannot afford to take a wrong decision when it comes to choosing the right technology investment and support stack. You can read more about it here.
How to Choose the Best Sales CRM Software?
A comprehensive CRM is excellent to help manage all things sales. While enterprises can experiment with multiple CRM tools, small businesses do not possess the time and resources for the same.
What they need is an easy-to-use CRM software that offers customization options, data access control, and business support as and when they need it.
Most importantly, the sales CRM software must be affordable.
With that in mind, here is a concise list of the best sales CRM software in the market today-
- HubSpot CRM
Here’s a concise guide to help you choose the best sales CRM software for your unique needs.
And if you have already looked at the options above, there’s also this new Sales CRM software on the block called Kylas.
Introducing Kylas Growth Engine – the new best sales CRM software for small businesses.
So, What Makes Kylas Different From Other CRMs Out There?
Extended-trial Period – Using and understanding a sales CRM takes time. While some of the mentioned CRMs do offer free plans, their plans come with a rider – free features and a short-trial period.
We at Kylas are confident in our product and want you to have it for free for 3 full months, with no user limitations.
After this, you can continue to use it for free or move to the paid plan for just $99/month.
Free Business Expertise – Whether you are new to the world of business technology or have been using tech tools for a while, you will need guidance to apply it to your ecosystem.
Kylas offers free business expertise so that you can get going and stay ahead of your competitors.
Free Product Walkthrough – We know that no two businesses are the same. This tells us that you need a sales CRM software tailored to your requirements.
Just share your contact details with us and our Sherpa will help you get started with a walkthrough to help you customize the product to suit your industry and business needs.
Affordability – Here is how most CRMs work. Want more features? Pay more. Want more user accounts? Pay more. Want business expertise? We cannot help you there. Or pay more and hire a consultant.
As the core of Kylas gets stronger, i.e., the sales CRM software, we will move to the next phase which is to offer small businesses with crucial yet often missed features, such as-
- An In-app Motivational Ecosystem to help sales teams stay focused and ensure that CRM adoption stays high.
- A little further down the road, we will launch a Collaboration Stack that leverages the collective knowledge that resides within the organization and/or its external stakeholders.
- Further on, we will also deploy an AI Engine to help provide intelligence around data and timely insights.
With Kylas, it’s all gain zero-fuss outcome. No confusing pricing plans, no user limitations!
When we talk about businesses scaling with expertise, we should take note that a sales CRM software is not a magic potion that can drive all challenges away.
While the technology can enhance sales effectiveness, decision-makers especially of small businesses need to focus on improving culture, integrating industry best-practices, and creating a growth mindset within the business.
Kylas Growth Engine is a sales CRM designed exclusively for small businesses. We are here to help you scale with the right blend of Product, Support and Expertise.
Kylas also offers you the support and tools to develop a growth mindset and culture and keeps your sales team motivated.