Updated On: 04 Feb, 2026
Let’s visualize the average day of a salesperson. Their workday is largely comprised of making calls or sending emails for follow-ups. Additionally, they must keep track of the status of numerous leads, manually record data, and perform dozens of other administrative tasks. However, where, among all this, can they find the time to pitch to potential clients and make sales?
70% of employees spend 45 mins – 3 hours of their 8-hour workday on repetitive tasks. Consequently, their rate of closing deals is bound to take a hit if they simply do not have the time to focus on it. What if there was a way to free up the precious bandwidth of your sales staff? The answer lies in sales automation software! It is a way to ensure that your sales workflow runs seamlessly and that your sales staff is directing their time toward closing sales. Sales automation drives productivity in your organization and is crucial for its growth.
This blog aims to give you an understanding of what sales automation software is and why your business needs it. Besides, we have also prepared a guide for you to choose the best software for your business and scale your growth!
Sales automation software is a tool that enables you to automate all tasks and activities that comprise your sales process. It takes over all redundant and time-consuming tasks and streamlines them to enhance productivity. Besides increasing efficiency, it also optimizes the quality of your operations. With such software in place, all tasks are carried out in the same manner, at the same time, with no scope for human errors. Hence, it is no surprise that 76% of businesses use automation to streamline their sales processes.
Sales operations are not comprised of a single task. Instead, they have numerous processes that must work together. Sales automation software, hence, comes with a variety of features that align with every task included in the sales process. Let us explore these features.
This is possible due to the wide range of features covered under automation software. Hence, no aspect of your sales cycle is left untouched, and this allows for the complete automation of your operations.
The following are the core features offered by sales automation software:
Capturing leads from various sources is a tedious yet vital task for businesses. Thereafter, it is essential to determine which is the best fit for your business and divert more resources toward lead nurturing. Lead capture and qualification features offered in sales automation software ensure that no lead falls through the cracks and that the right leads are targeted.
Keeping track of the data of all your clients and contacts is an important part of the sales process. This data can be leveraged to optimize your future marketing and sales efforts, and also to provide an enhanced customer experience. Hence, good sales automation software includes account & contact management.
Tracking your sales process is a prerequisite for optimizing it. Sales automation software helps you track every aspect of your sales, right from the time when a lead is generated to the time that a deal is concluded.
Maintaining timely and relevant communication with prospects and existing clients is a crucial part of the sales process. It helps to nurture relations and eventually expands your customer base. With automation, important communications will never be missed.
Since you are aware of the basic features included in sales automation software, the next step is to identify a suitable tool for your business. The ultimate goal of such software is to enable you to make more sales, and we have identified some of the best options that can achieve this goal.
There are a lot of players in the market of automation software, and there are new brands coming in consistently. This is evidenced by the fact that the sales software market is projected to reach USD 35.9 billion by 2026, growing at a CAGR of 14.86%.
Among these numerous options, it can be overwhelming to find the right software for your business. However, we have compiled a list of sales automation software that can help you close more deals in 2026:
Kylas is an enterprise-grade sales CRM designed for growing businesses. It has a robust feature set that can streamline your complete sales operations. Right from lead management to tracking and analysis of sales data, Kylas helps you stay on top of every task or action in your sales operations.
It has a highly transparent and affordable pricing policy, at only flat INR 12,999/ month, and also offers a free edition with unlimited user access. Furthermore, for this competitive pricing, Kylas offers a feature set that can resolve every pain point of businesses.
This is a leading name in the CRM industry, and it is packed with features that can boost your sales. It allows you to track and monitor each new deal, nurture it efficiently, and ultimately convert it to a concluded sale. Being a sales automation software, Salesforce comes with a multitude of essential features, such as:
The pricing of Salesforce begins from $25/ user/ month and provides a good return on investment.
Because it is a tool with expansive automation features for salespersons, HubSpot is another good option for sales automation software. It is a comprehensive management and automation platform. With the adoption of HubSpot, you can automate the tasks required at every stage of your sales funnel. Your sales reps can use data-driven insights in their nurturing and closing efforts and secure more conversions.
The starter plan of HubSpot is ₹752 per seat per month.
Pipedrive is a CRM tool thoughtfully designed for salespeople. It is a customizable automation software that helps you automate any and all steps within your sales process. Besides, it also offers features that help in the strategizing of your sales and end-to-end deal management. Additionally, some of the other features that make Pipedrive an option worth considering are:
Pipedrive’s pricing starts from $14/user/month and offers all the basic requisite features of sales automation software.
As an effective CRM tool, Insightly helps you sell smarter and sell more efficiently. With Insightly, you can streamline all your sales operations. Besides, it also allows you to customize your sales activities and stages depending on your business’s specific requirements. Additionally, a large number of integrations are also available, through which your entire operations can be conducted on a single platform.
The pricing of Insightly starts from $29/ user/ month for CRM sales automation software.
ActiveCampaign combines email marketing with sales CRM capabilities to help businesses create personalized and automated customer journeys. Its platform enables teams to nurture leads through targeted email campaigns while keeping sales and marketing efforts aligned. With easy-to-use automation and contact management features, ActiveCampaign helps improve engagement and drive consistent follow-ups. The Starter plan for email marketing begins at $15 per month, billed annually, making it a cost-effective option for growing businesses.
Freshworks has a robust sales automation software- Freshsales. Using Freshsales, your sales cycle can be shortened and made more efficient. It takes over all repetitive and time-consuming tasks and helps your agents to close deals faster.
Furthermore, it allows you to automate the series of touchpoints in the sales process through its sales sequence feature. Personalized nurturing and engagement plans can be created easily through Freshsales’ easy and intuitive platform.
Its pricing begins from INR ₹749/ user/ month.
Apollo.io offers a powerful sales intelligence and engagement platform designed to streamline prospecting, outreach, and deal management. It helps sales teams find the right leads faster, automate outreach, and track deals efficiently from one unified platform. With advanced contact data, sequencing, and analytics, Apollo.io enables sales teams to improve conversion rates while reducing manual effort across the sales cycle. Its Basic plan starts at $49 per user per month, billed annually.
This automation software is uniquely designed for modern sales teams. Overloop helps you excel in your overall sales targets by allowing you to efficiently set up multi-channel outbound campaigns. Furthermore, you can create customized campaigns and leverage the power of LinkedIn automation.
Overloop has adopted a simplified pricing policy, wherein its basic features can be availed for a price of $69/ user/ month.
Agile’s sales automation software is a robust tool that helps you create smart workflows to drive efficiency and productivity in your sales process. You can additionally track all timelines, dates, documents, the status of deals & projects, etc., on a unified platform. Besides, it also has specific features directed at sales enablement, such as:
Agile CRM provides a starter price of $8.99 / user/ month.
This comprehensive guide includes various software, each with its unique USPs and also differing price ranges. However, you must consider the specific needs of your business and the budget that you wish to allocate for tech adoption before finalizing a suitable software.
Given the vast number of companies that are adopting automation software, it is evident that it has a lot of benefits. Hence, let us try to understand the ways in which such software can optimize your business operations:
This is the first and foremost benefit that sales automation software brings to an organization. It ensures that all your repetitive tasks are carried out automatically, in a consistent and error-free manner. Hence, 57% of companies adopt sales automation software to improve employee performance and productivity.
Providing a good experience to customers is generally crucial for generating a loyal customer base. Thus, automation helps your teams serve customers better as they can respond more efficiently to inquiries and concerns.
Through automation, every member of your team can remain up-to-date on the work being done by their colleagues. It helps team members communicate better, and a centralized data platform can be created for everyone’s access.
Additionally, automation ensures that sales data is updated regularly and that all trends are tracked. Leveraging these, businesses can accurately predict their sales trajectory. Such forecasting is crucial for businesses to plan their sales and divert the necessary resources toward meeting their targets.
Since these benefits brought by sales automation software span across the entire operations of a business, it can contribute to its holistic growth.
Undoubtedly, sales automation software is a highly crucial addition to your business’s resources. Choosing the right software can be challenging due to the large number of options available. However, once you find the ideal tool for your business, it will transform your operations and help you scale to new heights!
Sales automation software helps streamline and automate repetitive sales tasks such as lead management, follow-ups, data entry, and pipeline tracking, allowing sales teams to focus more on selling.
It improves productivity, shortens sales cycles, enhances lead nurturing, and provides better visibility into sales performance, resulting in higher conversion rates and consistent revenue growth.
Key features include lead and contact management, sales pipelines, automation workflows, email and activity tracking, reporting and analytics, and easy integration with marketing and support tools.
Evaluate your business size, sales process complexity, budget, ease of use, scalability, and customer support, and choose a solution that aligns well with your current needs and future growth plans.
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