In today’s competitive manufacturing landscape, the right tools can make all the difference in catering to customer needs, streamlining production processes, and boosting overall efficiencies. A Customer Relationship Management (CRM) system specifically designed for the manufacturing industry is one such tool that can significantly impact these areas.
According to a report by Statista, the global CRM software market is expected to reach $89.30 billion by 2025, with a significant portion of this growth driven by the manufacturing sector. Manufacturers are increasingly adopting CRM systems to enhance customer relationships, improve sales management, and gain better insights into their operations.
With this in mind, we’ve compiled a list of the best CRM for manufacturing businesses that will assist you in managing your operations more effectively, ensuring that you stay ahead of the competition.
Best CRM for Manufacturing Organizations
1.1. Kylas Sales CRM
Kylas Sales CRM is a potent application created purposely and envisioned to meet the specific needs of manufacturing businesses. It contains a multitude of functionalities that streamline the sales processes, customer data management system, and overall improvement in business efficiency.
Key Features:
- Lead and contact management
- Sales pipeline tracking
- Customizable dashboards
- Integration with third-party tools
- Automation of routine tasks
Also Read: Top 10 Features to Look For in a Sales CRM for Manufacturing
Third-Party Ratings:
Pros:
- The user-friendly interface makes it easy for teams to adopt and use the platform effectively.
- It offers affordable pricing with no hidden costs, making it accessible for small and mid-sized businesses.
- The platform provides comprehensive customer support to assist users at every stage.
Cons:
- The CRM has limited integrations compared to some of the larger CRMs in the market, which may be a drawback for businesses with complex tech stacks.
Pricing:
1.2. NetHunt CRM
NetHunt CRM is a powerful solution that naturally blends within the Gmail interface, making it a perfect fit for manufacturers that rely heavily on email communications.
Key Features:
- Email tracking and automation
- Sales pipeline management
- Customizable CRM workflows
- Integration with Google Workspace
Third-Party Ratings:
Capterra: 4.7/5G2: 4.6/5 Pros:
The seamless integration with Gmail enhances email communication and workflow efficiency.It is highly customizable, allowing businesses to tailor the CRM to their specific needs.NetHunt CRM is scalable, making it suitable for growing businesses. Cons:
The mobile app functionality is limited, which might be a disadvantage for teams that need robust mobile capabilities. Pricing:
₹2,160 User/Month1.3. Cronberry
Cronberry is a CRM solution designed to enhance customer interaction and streamline marketing efforts for manufacturing companies.
Key Features:
- Multi-channel marketing automation
- Lead generation and nurturing
- Advanced analytics and reporting
- Integration with various marketing tools
Third-Party Ratings:
Pros:
- Cronberry has a strong focus on marketing automation, which is ideal for businesses looking to enhance their marketing strategies.
- The interface is easy to use, making it accessible for teams without extensive technical expertise.
- The CRM offers excellent customer support, ensuring users get the help they need when they need it.
Cons:
- The CRM functionalities outside of marketing are limited, which may not meet the needs of businesses looking for a more comprehensive solution.
Pricing:
- Custom pricing based on business needs
1.4. EngageBay
EngageBay is an all-in-one CRM solution that combines sales, marketing, and customer service tools into one platform, ideal for small to mid-sized manufacturing businesses.
Key Features:
- Unified sales and marketing platform
- Email marketing and automation
- Reporting and analytics
- Helpdesk and ticketing system
Third-Party Ratings:
Pros:
- EngageBay offers affordable pricing plans, making it accessible to small businesses with limited budgets.
- The all-in-one solution is perfect for small businesses that need sales, marketing, and customer service tools in one platform.
- The CRM is known for its excellent customer service, providing quick and helpful support to users.
Cons:
- It has limited advanced features, which may not meet the needs of larger enterprises looking for more sophisticated functionalities.
Pricing:
1.5. Oracle NetSuite
Oracle NetSuite is a comprehensive, cloud-based ERP and CRM solution tailored for large manufacturing enterprises.
Key Features:
- Integrated ERP and CRM functionalities
- Advanced financial management
- Supply chain and production CRM management
- Real-time analytics
Third-Party Ratings:
Pros:
- Oracle NetSuite is highly scalable, making it an excellent choice for large enterprises with complex needs.
- The platform offers extensive customization options, allowing businesses to tailor it to their specific requirements.
- It has strong integration capabilities, enabling seamless connection with other business tools and systems.
Cons:
- The implementation costs are high, which might be prohibitive for smaller businesses.
- There is a steep learning curve, making it more challenging for teams to get up to speed quickly.
Pricing:
- Custom pricing based on business needs
1.6. Zendesk
Zendesk, known for its customer support capabilities, also offers CRM functionalities suitable for manufacturing businesses.
Key Features:
- Omnichannel customer support
- Sales pipeline management
- Reporting and analytics
- Integration with third-party tools
Third-Party Ratings:
Pros:
- Zendesk offers excellent customer support tools, making it ideal for businesses focused on enhancing their customer service.
- The user-friendly interface ensures that teams can quickly adapt to the platform.
- It has a strong integration ecosystem, allowing businesses to connect Zendesk with other tools they use.
Cons:
- The CRM-specific features are limited, which may not fully meet the needs of businesses looking for a dedicated CRM solution.
Pricing:
1.7. SolvCRM
SolvCRM is designed specifically for the manufacturing industry, with features focused on production planning and customer relationship management.
Key Features:
- Production scheduling and tracking
- Sales order management
- Inventory control
- Customer service management
Third-Party Ratings:
Pros:
- SolvCRM offers industry-specific features, making it highly relevant for manufacturing businesses.
- The CRM has a strong focus on production management, helping businesses streamline their manufacturing processes.
- It is customizable to fit the specific needs of different manufacturing operations.
Cons:
- The CRM has limited third-party integrations, which may be a drawback for businesses that rely on multiple tools.
Pricing:
- Custom pricing based on business needs
1.8. Creatio
Creatio offers a low-code CRM platform that is highly customizable, perfect for manufacturing companies looking to tailor their CRM to specific workflows
Key Features:
- Low-code platform for easy customization
- Process automation
- Sales and marketing integration
- Customer service management
Third-Party Ratings:
Pros:
- Creatio is highly customizable, making it easy for businesses to tailor the platform to their specific workflows and processes.
- It has strong automation capabilities, allowing businesses to automate repetitive tasks and improve efficiency.
- The platform provides excellent user support, ensuring that users can get help when needed.
Cons:
- The platform requires technical expertise for customization, which might be a challenge for businesses without a dedicated IT team.
Pricing:
- Custom pricing based on business needs
1.9. Pipedrive
Pipedrive is a sales-focused CRM that is simple to use and well-suited for small to medium-sized manufacturing businesses.
Key Features:
- Visual sales pipeline
- Deal and activity management
- Email integration
- Reporting and analytics
Third-Party Ratings:
Pros:
- Pipedrive has an intuitive user interface, making it easy for teams to adopt and use effectively.
- The pricing is affordable, which is ideal for small businesses with limited budgets.
- It offers strong sales management tools, helping businesses streamline their sales processes.
Cons:
- The platform has limited features outside of sales, which may not meet the needs of businesses looking for a more comprehensive CRM solution.
Pricing:
1.10. HubSpot CRM
HubSpot CRM offers a free, easy-to-use platform with a wide range of features suitable for small to mid-sized manufacturing businesses.
Key Features:
- Contact and lead management
- Sales pipeline management
- Email tracking and automation
- Marketing and sales integration
Third-Party Ratings:
Pros:
- HubSpot offers a free version, making it accessible to businesses with limited budgets.
- The user-friendly interface ensures that teams can quickly adapt to the platform.
- It has strong marketing and sales integration, which is ideal for businesses looking to align their marketing and sales efforts.
Cons:
- The advanced features require paid plans, which might be a consideration for businesses looking to scale up.
Pricing:
- Free version available; paid plans start at ₹3,778 user/month
Conclusion
Although there are numerous CRM solutions in the manufacturing domain, Kylas Sales CRM emerges as the exemplary solution for businesses to find the perfect balance between excellent functionality and affordability. Offering so many features that fit into the unique needs of manufacturing companies, Kylas offers a friendly interface, comprehensive support service, and a wide range of attributes that automate your sales process and help to build positive relationships with clients.
With Kylas Sales CRM, get boundless access to power tools for lead management, sales pipeline tracking, and dynamic dashboards while alleviating all the weight of hidden charges. Strong integration with automation features is the leading solution for businesses that wish to scale and optimize operations.
Besides this, Kylas also provides the best value for your money and thus, since its functions are delivered effectively, it is one of the best CRM software for manufacturing companies.
Manufacturing CRM FAQs
What is CRM in manufacturing?
CRM in manufacturing refers to the use of Customer Relationship Management software to manage interactions with customers, streamline sales processes, and integrate production and customer data for better decision-making.
Do manufacturing companies use CRM?
Yes, manufacturing companies use CRM systems to manage customer relationships, track sales, and integrate production data, ensuring a seamless operation from order placement to product delivery.
