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Latest Articles

B2C Vs B2B Sales Funnel: How it is different and Things You Need to Know
Sales CRM

B2C Vs B2B Sales Funnel: How it is different and Things You Need to Know

Updated On: September 23, 2022

After facing significant disruptions, B2B businesses have started growing again steadily. But shifting customer preferences are forcing them to innovate again as many widely held assumptions about B2B sales are being busted daily. The average buyer now uses more than ten channels throughout their buying cycle. Further B2B organizations with the highest growth rates are reaching out […]

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CRM for Dummies: Learn the Basics of a CRM
Business Growth

CRM for Dummies: Learn the Basics of a CRM

Updated On: September 19, 2022

Have you ever wondered how businesses maintain a dedicated relationship with their customers, especially if there’s a plethora of customers in their pipeline to interact with? Here’s a guide for dummies seeking to learn the basics of a CRM system.   To better understand your customer base, a CRM or Customer Relationship Management is a blessing […]

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Which is the Best CRM for Higher Education?
Business Growth

Which is the Best CRM for Higher Education?

Updated On: September 14, 2022

Higher education institutes have seen consistent growth over the past few years. In fact, the global higher education industry is expected to see a compound annual growth rate (CAGR) of 10.3% to reach USD 169.72 billion by 2028. Even the pandemic could not derail this growth story.  So, does this mean that the higher education industry is without […]

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CRM Implementation Cost: How Much is Enough For Small Businesses?
CRM Implementation & Adoption

CRM Implementation Cost: How Much is Enough For Small Businesses?

Updated On: September 9, 2022

The global CRM (customer relationship management) software market is expected to surpass 170 billion by 2030, growing at a CAGR of 13.3% every year. This growth is fueled by integrating artificial intelligence, machine learning, data analytics, and natural language processing with CRM software. Many CRMs have sprung up in the recent past, each with its list […]

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How to Improve Your Sales Rep’s Performance?
Sales Techniques

How to Improve Your Sales Rep’s Performance?

Updated On: September 7, 2022

Just showing up is apparently (not) half the battle. In today’s day and age, businesses are highly competitive and chock full of talented resources. But are these resources utilizing their talents and skills effectively? As a sales manager, do you constantly sense a dip in your sales team’s productivity, leading to stagnant performance? So, how […]

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Introduction to CRM: A Beginner’s Guide to Customer Relationship Management Software
CRM Basics

Introduction to CRM: A Beginner’s Guide to Customer Relationship Management Software

Updated On: September 2, 2022

CRM means Customer Relationship Management but it does a lot more than managing customer relationships.

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Unlocking the Power of CRM: How CRM Can Transform Small Businesses?
Business Growth

Unlocking the Power of CRM: How CRM Can Transform Small Businesses?

Updated On: June 13, 2022

World Bank estimates that they represent about 90% of all businesses and generate more than 50% of employment. In fact, formal SMBs alone contribute up to 40% of national income (GDP) in emerging economies. Moreover, the number rises even higher when informal businesses are included in the list.  The pandemic pushed this sector to its […]

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12 Important Characteristics of a Good CRM
CRM Productivity

12 Important Characteristics of a Good CRM

Updated On: May 24, 2022

Do you want to take your business to the next level? If you do, certain tools could make the journey easier. One such tool is CRM software.  CRM or Customer Relationship Management software can do much more than keep track of prospects and leads. There has been tremendous advancement in CRM functionality over the years, […]

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The Best CRMs for Growing Businesses in 2026
CRM Basics

The Best CRMs for Growing Businesses in 2026

Updated On: May 18, 2022

We know there’s an ‘Aha’ moment that results in the realization that technology is the only way to move forward. And we know your next thought is, “Well, which are the best CRMs in the market today? Which one should I go with, and which will solve my growing business problems?”  To answer your questions, as you move from […]

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