Integration enables users to sync CRM data with other, third-party platforms. Through integration, all the business data can either flow into or out of a CRM system to other popular business platforms with ease. It helps to expand the scope of CRM functionalities as via integrations multiple and diverse operations become possible through one single platform. Once your CRM is integrated with the rest of your tech stack, your customer information flows freely between all the platforms you use to run your business. It provides a complete, 360-degree view of all customer data since the data is synchronized from various platforms.