First and foremost, automating the sales process eliminates manual, repetitive tasks and saves sales reps time and energy, which they can focus on high-value activities. Automated processes also ensure that sales activities and communications are done consistently at a predefined time.
Additionally, when businesses are prompt in replying to their prospects and customers, it increases the chances of conversion and repeat business. Furthermore, when there are no human errors, sales reps can use the most up-to-date information when engaging with leads.