What happens when a business needs some external help to bolster its customer relationships? It turns towards a customer relationship management system or a CRM.
But does can a business choose the right-fit CRM from the sea of available options? Especially with no standard feature list to compare. And once the savior has finally been found, how does the management convince their teams to adopt it? And when the team is finally onboard after a few rounds of pleading and cajoling, how to make the most of the CRM? This section hopes to cover all of this and more.
IndiaMART is one of India’s largest B2B marketplaces, generating nearly 800,000 enquiries every month and processing around 24 million business enquiries annually. For manufacturers, traders, and distributors, it offers significant opportunities but also intense competition, as a single enquiry is often shared with multiple suppliers. Speed is critical, with studies showing that nearly 70% of […]
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Cracking a lead, particularly in the EdTech domain, is itself a tough nut to crack, as the buying journey for an online course or certification programme is highly competitive. Prospective learners compare multiple platforms, attend demo sessions, download brochures, and speak with several counsellors before making a decision. Without a structured CRM, many enquiries never […]
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Out of all the Meta channels, WhatsApp sits at the top of the heap. It’s where customers live, chat, and make impulse purchases. The competition for attention on WhatsApp has gone through the roof. Prospects get nudged, reminded, and re-engaged across messages until they decide. The sales team has hit upon a gold mine in […]
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A sharp look at why admissions break despite high lead volumes and how fixing the system changes everything. This blog walks through every stage of the student journey and shows how Kylas CRM connects data, automation, and engagement to turn enquiries into predictable admissions through smarter lead management and structured workflows. Every admission season begins […]
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In the highly competitive world of B2B sales, businesses are facing greater challenges than ever before. Sales cycles are longer, customer expectations are higher, and the pressure to stay ahead of the competition is relentless. To thrive in 2026 and beyond, B2B sales teams need more than just basic CRM tools—they need an intelligent, automated, […]
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By Vikram Kotnis, Founder & CEO of Kylas
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Over the past few years, the admissions process in education has changed more than it did in the previous two decades. Institutions have moved from paper-based forms to digital applications, from in-person counselling to virtual meetings, and from manual payments to online gateways. But while each of these tools has modernized a part of the […]
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Table of Contents Time to First Contact Meeting-to-Opportunity Conversion Rate Pipeline Value by Territory and Stage Geo Check-in Compliance Rate Win Rate by Lead Source Building a Field Sales Metrics Dashboard in Kylas Field representatives spend the bulk of their time away from the office, meeting prospects, nurturing relationships, and closing deals on the move. […]
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Table of Contents Why Sales Dashboards Matter in 2025 What Makes Kylas Smart Dashboards Different Features That Simplify Sales Management How Sales Managers Use These Dashboards Daily Benefits You Can Expect A Quick Comparison Table Final Takeaway Why Sales Dashboards Matter in 2025 Sales managers no longer rely on intuition alone. They need real-time data […]
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