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Latest Articles

What Is Sales Engagement? A Guide to Picking the Best Platform
blog

What Is Sales Engagement? A Guide to Picking the Best Platform

Updated On: February 16, 2026

Sales teams today operate in an environment where buyers are more informed, less patient, and harder to reach than ever before. Cold calls alone no longer work, generic follow-ups get ignored, and scattered outreach across email, calls, and messaging channels often leads to missed opportunities. This is where sales engagement becomes critical. At its core, […]

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Everything You Need to Know About SPIFFs in Sales
blog

Everything You Need to Know About SPIFFs in Sales

Updated On: February 12, 2026

Sales teams thrive on motivation, momentum, and clear rewards. While commissions remain the backbone of most sales compensation plans, organisations often rely on short-term incentives to push specific outcomes. One of the most widely used tools for this purpose is a SPIFF. Understanding how it works, when to use it, and how it differs from […]

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What Is GTM Engineering? All You Need To Know
blog

What Is GTM Engineering? All You Need To Know

Updated On: February 10, 2026

Traditional go-to-market execution was once driven largely by intuition, siloed teams, and linear handoffs among marketing, sales, and product. That approach no longer works. Buying journeys are fragmented, revenue motions are complex, and growth depends on how well systems, data, and teams work together. This shift has given rise to GTM engineering, a more structured, […]

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Everything You Need to Know About SPIN Selling
blog

Everything You Need to Know About SPIN Selling

Updated On: January 30, 2026

B2B sales don’t necessarily follow a linear, step-by-step path. The transition from initial conversation to demo and closing is rarely smooth. Buyers pause, revisit concerns, involve more stakeholders, and sometimes, change course mid-conversation. In case of high-ticket sales, buyers arrive at the funnel informed, cautious, yet unsure. They are aware of their options but mindful […]

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What is OTE in Sales? How CRM Helps in Achieving OTE Targets
blog

What is OTE in Sales? How CRM Helps in Achieving OTE Targets

Updated On: January 20, 2026

Sales teams work best when expectations and earnings are clear. One of the most common terms used to define sales compensation is OTE, yet many professionals still ask, “What is OTE?” Understanding how OTE works and how modern CRM systems support sales teams in meeting those goals can transform performance, forecasting, and motivation. This article […]

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The Best Marketing Automation Tools in 2026
Marketing

The Best Marketing Automation Tools in 2026

Updated On: January 16, 2026

Marketing automation continues to mature rapidly. By 2026, businesses expect tools that do more than send emails: they orchestrate journeys across channels, tie marketing to revenue, and use AI to automate routine decision-making. If you’re evaluating marketing automation tools, this guide explains what to look for and profiles ten platforms. What is marketing automation? Marketing […]

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Top 10 Email Marketing Platforms for Growing Businesses in 2026
Marketing

Top 10 Email Marketing Platforms for Growing Businesses in 2026

Updated On: January 14, 2026

Email remains one of the most cost-efficient and high-return marketing channels for modern businesses. As automation, AI-driven personalisation, and multichannel customer journeys evolve, the need for reliable email marketing platforms continues to grow. By 2026, the best solutions will combine ease of use with advanced segmentation, behavioural triggers, and analytics, giving businesses of all sizes […]

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How WhatsApp + Kylas CRM + AI is the Future of Sales
blog

How WhatsApp + Kylas CRM + AI is the Future of Sales

Updated On: December 24, 2025

By Vikram Kotnis, Founder & CEO of Kylas

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AI vs IA: Everything You Need to Know
Marketing

AI vs IA: Everything You Need to Know

Updated On: December 17, 2025

Artificial intelligence (AI) is no longer a buzzword on the edge of innovation. It is deeply embedded in how businesses sell, support customers, forecast demand, and make decisions. At the same time, a related concept has been gaining attention: Intelligence Augmentation (IA), also known as augmented intelligence or intelligence amplification. If you are trying to […]

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