How a Fitness & Nutrition Consultation Company Increased Leads and Signups with Kylas
Himanshu Kumar
Co-Founder, Fitness Bell India
About Fitness Bell India
Fitness Bell India is a Fitness & Nutrition Consultation company that aspires to assist its clients in leading a healthier lifestyle.
Challenges
Before they discovered Kylas, Fitness Bell relied on Excel sheets for storing customers’ records. Manual data entry opened a door for human error and was time-consuming. The data was usually fragmented in excel sheets and it took a lot of time to dig up the history and previous communication with a prospect or a client, which usually leads to a broken flow of communication with them.
Additionally, the excel sheets lacked the ability to be customized according to their business needs. As a result, customer experience and satisfaction were reduced.
We found that we lacked control in being able to use Excel to grow and customize our solutions for clients. We wanted an affordable tool that could integrate well with the other tools that we were using to run our day-to-day operations.
Another challenge they faced was the inability to generate customized reports to make data-driven business decisions.
Why Kylas?
As Himanshu pointed out, he wanted an affordable platform that could be customized to align with the company’s sales philosophy. As a growing business in the Fitness Industry, Fitness Bell relied on subscription-based or repeat purchases. Hence, they needed a tool that would be customizable, easy to adapt, and scalable to their growing needs.
Having set the criteria for their business needs, Himanshu found Kylas to be suitable. Kylas was not just an affordable bundle of unified apps and solutions, it was also a platform that could manage customer relations efficiently and turn one-time visitors into long-term members.
How Kylas Helped?
Kylas CRM is tailor-made for fitness professionals to engage, follow up with, and sell to their clients. With this easy-to-use CRM, Fitness Bell was able to manage the entire sales process of its business. As the customer’s contract progresses, Kylas allows employees to stay on top of contract renewal periods.
We are proud to be associated with Kylas. Kylas has continuously supported us in our journey to provide best-in-class fitness consultation services to our customers.
With Kylas, the sales team could streamline the data management part of the day-to-day operations. Kylas ensures all the customer data is held securely and in an organized, easy-to-access way. It also enables the sales team to correctly nurture each lead and implement customer touchpoints accordingly.
Kylas is the difference maker in turning our prospects into full time members of our Nutrition services. The way Kylas helped to streamline our sales process in an organized and strategic way with our sales department is commendable.
The sales reps could store every interaction they have with customers and could track every new lead that came their way. Since Fitness Bell offered different membership options or structures, Kylas could accommodate any customized or unique individual membership options.
The sales manager could assign leads and tasks to specific staff members to ensure timely follow-up communication.
Kylas offers a customizable dashboard, where the management could oversee the full scope of sales processes and activities.
Through Data Export functionality, the simple transfer of client data from CRM to the management database ensures minimized effort from the team, thus eliminating the burden of paperwork that comes with new membership procedures.
With Kylas, we could scale up sales and improve customer engagement in the past 3 months. Features like Smart Filters helped us to filter data, identify hot and warm leads, and prioritize our leads. We are very happy to say that Kylas not just helped in team collaboration, but improved customer engagement as well.
Additionally, Fitness Bell could track crucial sales metrics and dive deep into custom sales reports and gain valuable insights for better decision-making.
Through multiple integrations available in Kylas, the sales team could engage with prospective clients across channels. This not only helped Fitness Bell to build better relationships, they could also get faster conversions.
By connecting their WhatsApp business account with Kylas, the sales reps could send WhatsApp messages to the prospects and connect better with their customer at every stage of their buying journey.
Kylas does a great job of listening to its customers and keeping up with their feature-related demands. It’s a trustworthy platform that has helped in our path to success.
Kylas encouraged everyone on the sales team at Fitness Bell to get on board with the new CRM platform and helped in improved CRM adoption.
Road Ahead
Himanshu says that he started this lifestyle business with a firm intention to inculcate fitness into the daily lives of empowered individuals. He plans to expand his business and tie up salons in cities like Bengaluru, Mumbai, Delhi, Pune, and Gurgaon.
He truly believes that with Kylas as their trusted CRM partner, Fitness Bell will be able to grow organically and have increased and continuous client loyalty.
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