Updated On: 21 May, 2025
For the salesperson, the goal is a straight line between them and the customer. Their job is to engage prospects and guide them through the sales cycle, from nurturing to consideration and decision-making, and eventually close the sale.
For sales managers, though, the goal is not a straight line. They have to invest a significant amount of effort in sales reporting, managing the performance and enabling the team to ensure deal closure.
Here we have detailed out the statement to identify the core elements of a sales manager’s role.
For the sales manager, what this means is hitting sales targets consistently by maintaining a line of sight into the sales process, sales strategies and implementation, the performance of the sales team, and demand forecasting.
While the job may seem daunting, it doesn’t have to be. Technology has changed the landscape of business data tracking. What was earlier limited to vast volumes of data scattered in numerous files that had to be manually stored and analyzed has today been brought to a unified platform that is powered by automation. Let us explore this, and in particular, analyze the role CRMs can play in helping simplify sales processes with sales reporting.
When managers and employees have a strong line of sight, decision-making improves. Tracking and measuring sales performance is the most aspect for any sales manager.
A line of sight into sales performance helps the salesperson stay motivated towards common goals they share, defined by the sales manager. This helps all stakeholders understand not just their goals, but also how their efforts are helping them achieve them.
Maintaining a line of sight doesn’t work only for those working in sales. It helps frontline employees like nurses and doctors, chefs, construction managers, and even professionals manufacturing, identify valuable insights be engage customers purposefully.
When inside sales interact with customers, they know a fair deal about their target audience’s requirements and pain points. This helps them develop empathy for their customers.
They not only address the needs of their customer comprehensively but also develop deep insights into decision-making and motivational identifiers to guide them through sales processes effortlessly.
In essence, they know:
The benefits are clear. However, sales teams today need uncomplicated ways to manage and track multiple goals, which increases their workload. Sales CRMs can help sales managers and salespersons keep things simple.
In traditional times, sales managers had to run around trying to gather all the right sales and productivity/performance numbers, crunch those numbers at a business- and employee-level, and then move to define strategies and their implementation. In contrast, sales teams today have the convenience of technology to help them do all of this.
This is where Sales CRM software comes into play. Sales data analysis and reporting provide sales managers with an overview of sales activities, help them track customer behaviour, and offer sales forecasting based on historical data gathered by the CRM.
A Sales CRM like Kylas allows on-demand generation of reports based on the specific metrics of your choice, so you have every relevant data at your fingertips. Schedule a demo now to see Kylas reporting in action!
Sales CRM reports are designed to help sales teams monitor performance, quickly identify problems, and sell smarter.
To meet business challenges and understand the changing demands of customers, businesses today, especially growing businesses that are charting new and challenging territory, need deep insights.
Discover how different sales reports can help growing businesses perform better:
A daily sales report can serve as an excellent starting point in your data tracking and reporting journey. As the name suggest, it offers an overview of the sales conducted within a business day. You can track the number and value of deals closed daily.
This type of report benefits B2C & B2B businesses. The former often have sales closing faster, and a DSR helps them stay apprised of their daily sales progress. On the other hand, since B2B business come with longer sales cycles that may not conclude as fast, they can use such report to monitor the number and output of client meetings or demos.
Sales Activity Reports provide an overview of the sales performance of multiple pipelines by measuring against historical data, helping provide a basis for sales managers to create and/or modify sales strategies.
Moreover, activity reports understanding those customers drive the business in terms of product-fit revenue.
Granular sales forecasting delivers an understanding of probable scenarios that the sales team may face.
Based on the culmination of current and historical data from the business itself, demand forecasts help sales schedule tactics that can impact revenue generation with activities like promotions and offers, and connect it with cultural activities like festivals, to engage prospects better.
Besides the above-mentioned report types, a monthly sales report can also be an effective tool for sales managers. Click here to know the various other types of CRM reports that you can use.
Today, sales reports can be generated on-demand and are customizable, a process poles apart from the environment sales teams found themselves in decades earlier.
As all the sales data and analysis is already stored and tracked in real-time, data crunching by sales CRM software will benefit Growing Businesses in multiple ways.
With on-demand sales analysis reports, Growing Businesses, like yours, can cut down efforts, errors, and costs, while improving productivity with reports that showcase relevant information in an engaging and visual manner.
Ready To Create Better Sales Reports?
Sales CRM software help bring convenience and transparency into business management, a necessity for any business that wants to scale at ease.
A comprehensive solution like Kylas Growth Engine can help your sales team direct sales strategies based on proper data by maintaining a line of sight into your business growth.
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