Track your leads from click to conversion using Kylas, a lead management CRM. Capture leads from various sources, track their touchpoints, identify which ones to prioritize, and engage with prospective clients better.
Features \ Lead Management
Never miss a lead with automated lead capture system in Kylas. Collect and organize leads automatically into a single database from webforms, social and 3rd party apps.
With Kylas lead management solution, route leads automatically to your sales reps using round-robin queues. Ensure all leads are assigned and nothing falls through the cracks.
Continually demonstrate the value proposition of your products/ services. Help your sales team enagage with prospective customers, at different points in their buying journey, through various media, including:
Telephony
Email
WhatsApp
SMS
Transform your lead to a probable business opportunity (deal) or a contact who may bring business opportunity in the future or a company, in case of account-based marketing.
Convert your lead into a deal once it is identified as a qualified sales prospect.
Qualify your lead as a contact. Engage with multiple contacts in a company and increase your chances of closing.
You can now define which fields to map while converting a lead to a deal, contact, or company. With this new feature, you will be able to transfer all the relevant information to specific fields at the time of converting the lead.
Automated lead assignment
Helps track lead’s journey seamlessly
Makes it easier to prioritize leads
Helps you get meaningful insights on leads
Increases sales team productivity
Increases conversion rates
Helps close deals faster
Sales lead management becomes effortless with Kylas, a powerful lead management software designed to streamline your sales process. Capture and track leads from various sources like web forms, social media, and trade inquiries, all in one place.
Kylas helps you prioritise high-intent leads, assign them automatically to your sales team, and nurture them with timely follow-ups via email, SMS, WhatsApp, or telephony. With smart filters, sales pipelines, and detailed activity tracking, Kylas ensures no lead slips through the cracks, empowering your team to close deals faster.
Every lead is a prospective customer for a business, and managing these leads well is crucial for scaling your revenue and profitability.
Efficient lead management helps you get the maximum value out of every incoming lead and boosts the speed of your sales cycle. It ensures that you do not miss out on any potential sales, which is especially necessary for growing businesses. SMBs can benefit the most from lead management as it allows them to:
Lead management is the primary step towards acquiring sales. It is a complex process due to the large number of leads involved, and the numerous aspects that need to be tracked for every incoming need. Human errors are bound to occur if this entire process has to be manually performed, and these errors can reduce its effectiveness. Small businesses hence need robust software in place.
Lead management software can automatically capture leads coming in from various sources and add them to the top of your sales funnel. It can track the journey of all leads, and help you identify the stages at which your leads convert to sales. Lead management software helps you create a centralized database with all your lead information, which can be leveraged for data-driven insights on the pain points, requirements, budget etc. of your leads.
Some of the most important features present in lead management software are:
The Lead Management process in Kylas starts right when a lead places an inquiry your product and services. Kylas auto-captures every inquiry coming from different sources directly into its database. You can then efficiently filter these leads on the basis of campaign source, requirement, locations etc. These filtrations will help you segment your customers, understand their requirements on a deeper level, and thereby provide a personalized experience. Kylas also ensures that your teams are working in the right direction by identifying duplicate leads in your system, which would otherwise clutter your sales funnel.
The incoming leads can be automatically routed to right sales team members- based on products, locations and campaign source- to eliminate any kind of delays. You can map every lead’s progress on customizable pipelines and gain deeper insights into their interaction with your brand.
Any client who expresses interest in your products or services is a lead. Such clients have not had any communication with your business previously. They are pre-qualified, so there is no guarantee that their requirements match your offerings.
Deals on the other hand are qualified contacts who have very high chances of buying from your business. They usually need immediate attention and can add monetary value to your business. Not only this but ongoing transactions you are pursuing with a person or organization can also be tracked as a deal.
A lead refers to any inquiry or request that comes to a business. So, basically any lead that expresses interest in your products or services can be referred to as a lead. There has been no communication established yet with such enquiries and there is no guarantee that their demands are aligned with the products you are offering.
Contacts, on the other hand, are leads that have been qualified as a potential customer. Unlike, leads, contacts can have purchase history with your business. You can have multiple contacts from one organization, and you can nurture these contacts simultaneously in Kylas.
Lead management focuses on capturing, tracking, and nurturing potential customers from initial interest to qualification. Pipeline management, on the other hand, deals with tracking the progress of qualified leads (or deals) through various sales stages until they are closed or won. Both processes are essential for a successful sales strategy.
Yes, lead management is an integral part of CRM systems. It helps businesses capture, organise, and engage leads, ensuring a seamless process from initial contact to conversion, all within a centralised platform.
Lead management is vital for identifying high-potential leads, nurturing them effectively, and converting them into customers. It improves sales team efficiency, enhances customer engagement, and increases conversion rates, ultimately driving business growth.
