• Macro-level roadmap for company success • SMART criteria: Specific, Measurable, Attainable, Realistic, Timely
• Find Qualified Leads • Shorten Sales Cycle Time • Increase Win Rate • Drive Down Customer Acquisition Cost • Cross-sell and Up-sell to Existing Customers
• Lower Customer Retention Costs • Reduce Customer Churn Rate • Increase Revenue • Drive up Profit Margin • Increase Salesforce Productivity
• Insufficient Research About the Target Market • Targeting the Wrong Leads • Desire to Scale Too Fast • Planning and Managing Sales Objectives Wrongly • Lack of Company Vision
• Understand Your Buyer’s Persona • Determine Priority Goals • Make the Process Transparent and Collaborative • Share Objectives With Your Team and Build a Roadmap • Monitor, Check-In, and Course- Correct
• Setting effective sales objectives is crucial for company success • Use SMART criteria and prioritize goals based on company vision • Collaborate with teams, share objectives, and monitor progress regularly • Invest in tools like Kylas CRM to streamline sales efforts and achieve targets