● Description of target market ● Overview of the brand's offerings ● Revenue forecast.

A Sales Plan outlines the steps towards achieving targets, and includes:

● Analying the company & market    conditions ● Set goals & objectives ● Form a strategy to achieve the    goals.

Steps in the Sales Planning Process.

● Vision & mission statement ● Target market & customer ● Features & benefits of the    product ● Distribution channels ● Pricing.

Elements of a Sales Planning Template.